In an attempt to spread the essence of art in India, Cartist is all set to spread its artful wings all across the country in the form of Cartist Yatra- Connecting unsung heroes in order to provide a platform for emerging and established young artists to inspire, express, and contribute towards automobile art. The Yatra will start from Jaipur on November 4, 2017, and the first destination will be Ahmedabad followed up by Mumbai, Pune, Hyderabad, Bangalore, Kochi, Chennai, Kolkata, Chandigarh, New Delhi and some other cities from different states in a span of 3 months. Before commencing the Yatra in the month of November, Cartist will run a campaign for a span of one month preceding the main journey. The campaign will focus on commemorating the tales of the unsung heroes of Jaipur and the saga will continue to feature during the Yatra. The Yatra will conclude at Jaipur after which the fourth edition of Cartist Automobile art festival will be organized in which 200 selected artists from nook and corners of the country will participate.
Cartist Yatra is supported by the Ek Bharat Shrestha Bharat program as the Yatra is aimed at adding value to the mission by traveling to different states and promoting their culture and language through the medium of moving arts concept. Cartist Yatra, Convoy with the shipping containers exhibiting automobile artwork, will travel to selected cities across the country and will make weekend halts at each identified locations. During Yatra’ halt cities across various states, Cartist will facilitate the engagement of local artists, art fraternity, youth and the general public in order to orient them about the concept of moving automobile art. Cartist will be launching Wheel Singh and Car Kumari, the caricature characters to form a part of the Yatra. The characters will acquaint the people with the ongoing activities of the Yatra in a comical way.
Discussing the emergence of the idea of the Cartist Yatra, Himanshu Jangid of Cartist says that “Given the skyrocketing demand for automobiles among millenniums and society in today’s fast paced urbanized world, automobile industries are largely focusing on utility and performance. Art and design are something people have grown to take for granted, but in fact is quite important from a cultural perspective. We believe that exposure to art and culture can give people answers to a lot of their questions, as well an appreciation of why art matters, where it comes from, and where it fits in a wider social, historical and political context.”
Cartist Yatra aims to educate the society towards the importance of art, how it reflects the time we live in and live for. “By providing an opportunity to unleash the creativity of the young minds and contribute towards shaping the automobile art world in India, the Yatra will be engaging the community which will enable them to orient and sensitize further towards the importance of art in society,” Himanshu added.