OnePlus, today hosted a ‘Community Meet-Up Session’ for the OnePlus users in Jaipurat F Bar & Lounge. This exclusive, invite-only event allowed members of the OnePlus community to engage with the brand over an interactive session with music, food and lots of goodies. This specially curated event brought together OnePlus users from different walks of life and provided them with a platform to interact with each other and stay in touch.
There was a lot of buzz with lot of tech talk and the environment was electrifying. The event witnessed a large turnout with over 100+ fans, who turned up to showcase their love for the brand.
OnePlus community meet-ups have been an integral part of OnePlus’ innovative communications strategy, which revolves around intense social interaction, allowing people to interact with the OnePlus team and exchange ideas. The brand has now become an integral part of not just the geeks, but part of the mainstream as well and it is clearly evident from the people who attended the event which included teens, college students, young parents, young and senior professionals.
Many members of the community appreciated the chance to meet their peers in real life. It was a platform for them to connect in an informal set-up, giving them a sense of belongingness and affinity, hence strengthening the bond with the brand.